Armani is an Italian fashion house founded by Giorgio Armani in Milan in 1975. Over the years it has established itself as a luxury, high-end brand that designs and produces everything from haute couture, to accessories, jewellery, home interiors and of course, cosmetics and fragrances. Armani is renowned for its impeccable menswear and as a result, has been the chosen collaborator on many a film, most notably American Gigolo and The Untouchables.

Giorgio Armani Beauty, together with L’Oreal, released its first scent, Armani for Women, in 1982 followed by Armani for Men in 1984. The brand has since introduced a long line of popular fragrances enjoyed by both men and women worldwide, one of which is Acqua di Gio Pour Homme.

The Giorgio Armani S.p.A brand also operates through several sub-labels which include well-known names such as Emporio Armani and Armani Collezioni. Boutiques can be find throughout the world, from London to Tokyo and New York, whilst the Armani Hotel, first opened in 2010, can be found in the Burj Khalifa skyscraper in Dubai.

Celebrities associated with Giorgio Armani: Lady Gaga, Megan Fox, Rihanna, Rafael Nadal and Cristiano Ronaldo.

Armani for HER
Armani for HIM


Founded by Tunisian-born Sicilian designer Loris Azzaro in Paris in 1962, Azzaro is the epitome of Mediterranean sensuality and style. Famous for its alphabetically named collections, Azzaro has established itself as a chic and ready-to-wear fashion label. It is a brand often associated with glamorous gowns, elaborate beading, bright chainmail garments and interesting cut-outs, but its range of fragrances is also worth a mention. Azzaro released the perfume for women that went on to become its signature scent in 1975 – Couture. What followed was a list of successful fragrances that continue to represent all that is wonderful about Mediterranean life, one such male fragrance being Azzaro Chrome.

Celebrities associated with Azzaro: Sophia Loren, Ian Somerhalder and Enrique Iglesias.

Azzaro for HIM


French jewellery house Boucheron is a family dynasty founded by Frédéric Boucheron in Paris in 1858. Famous for being the first jeweller to open a boutique in the legendary Place Vendôme, Boucheron established itself as one of the world's premier jewellers, a legacy which lives on today.

With 34 boutiques worldwide, Boucheron has expanded not only to include the finest jewellery designs and gems, but also an impressive range of luxury watches and statement fragrances. Venturing into the fragrance world in 1988, Boucheron released its first scent for women, simply entitled Boucheron. Since then, it has continued to delight both men and women with its array of scents.

It's no wonder that this French symbol of wealth and opulence has a long list of royal patrons, including Queen Elizabeth II, who has a collection of Boucheron jewels.

Celebrities associated with Boucheron: Eva Longoria and Penelope Cruz.

Boucheron for HER
Boucheron for HIM


Britain's beloved luxury brand Burberry was founded in 1856 by Thomas Burberry. Apart from its commitment to quality and panache, Burberry is undoubtedly most well-known for its classic trench coat, first designed by Burberry himself, as well as its iconic and distinctive tartan pattern that is widely copied across the globe today.

Burberry has come a long way from being that brand most associated with outdoor attire. It has successfully established itself as one of the world's leading fashion and accessory labels, with over 500 stores in over 50 different countries worldwide. In 1981, Burberry introduced its first perfume for men, entitled Burberry. Today, both men and women are able to enjoy some of that Burberry magic beyond fashion with a selection of fragrances, such as Burberry Body for women.

It's no wonder that this French symbol of wealth and opulence has a long list of royal patrons, including Queen Elizabeth II, who has a collection of Boucheron jewels.

Celebrities associated with Burberry: Emma Watson, Eddie Redmayne, Cara Delevingne and Kate Moss.

Burberry for HER
Burberry for HIM


BGreek-born Sotirios Voulgaris founded Italian brand Bvlgari in Rome in 1884. The flagship store was opened in Via dei Condotti in 1905 and by 1970, there were several international stores in existance, from New York to Paris and Monte Carlo.

Today there are almost 300 Bvlgari stores throughout the world, delivering elegance and sophistication to its loyal customers. Once known solely for its magnificent jewellery, today Bvlgari is known for a stylish collection that includes watches, accessories, leather goods and fragrances. It aims to bottle the excellence and refinement evident in its gorgeous jewellery in each scent, such as Bvlgari Jasmin Noir. Since Bvlgari's first perfume, Eau Parfumée au Thé Vert was released in 1992, the Italian powerhouse has endeavoured to achieve this in each fragrance it creates.

Celebrities associated with Bvlgari: Clive Owen, Eric Bana, Julianne Moore and Kirsten Dunst.

Bvlgari for HER
Bvlgari for HIM


Cacharel is a French brand started by designer Jean Bousquet in 1962. Its name was inspired by the usual term used by locals for the small duck found in the Camargue region.

Bousquet was all about offering young women a wearable alternative to haute couture which is evident in Cacharels' youthful, feminine and fun ready-to-wear attire. Bold colours together with a distinct lightness make for comfortable yet stylish clothes. When one of Cacharel's bright pink shirts appeared on the cover of Elle magazine in 1963, Cacharel became the brand on everyone's lips. The label continued to grow in popularity and eventually expanded to include accessories and fragrances.

The romantic, Lily-inspired Anaïs Anaïs was presented to the world in 1978 after Cacharel approached L'Oreal to help create the scent. Today it remains one of the most popular and adored feminine fragrances in the world.

Celebrities associated with Cacharel: Gisele Bündchen and Kate Moss.

Cacharel for HER

Calvin Klein

The all-American fashion brand Calvin Klein Inc. is the brainchild of Calvin Klein who established the label in 1968. Over the years, the brand has grown yet has remained faithful to its distinctive minimalist approach and clean lines.

Whilst Calvin Klein is best known for its classic style and casual collections, it is also loved for its designer jeans, underwear, watches, jewellery and fragrances. The first perfume to be produced by Calvin Klein in 1981 was called Calvin, after which many successful fragrances have followed, including cK One, the first widely marketed unisex perfume to hit the shelves.

Calvin Klein is all about simplicity and effortless, modern sophistication, two things that keep fashion-lovers coming back again and again.

Celebrities associated with Calvin Klein: Mark Wahlberg, Kate Moss, Rooney Mara and Eva Mendes.

CK for HER
CK for HIM

Carolina Herrera
United States

The fashion house known as Carolina Herrera was established by Venezuelan-born American, Carolina Herrera in 1980. Her debut runway show showcased her stunning designs and cemented her name in the fashion world.

Each of Carolina Herrera's pieces convey Herrera's remarkable sense of style and attention to detail, whilst still exuding that unmistakable timeless elegance for which she has come to be known. Her exquisite gowns seem to capture the essence of a woman effortlessly, so it's no wonder that many style-icons continue to turn to her when it comes to seeking that perfect garment. Her boutiques can be found worldwide.

Carolina Herrera, together with Puig, launched her first fragrance for women, Carolina Herrera, in 1988. A series of sweet scents for both men and women have followed, including CH Sublime and Carolina Herrera 212 Men.

Celebrities associated with Carolina Herrera: Michelle Obama, Gisele Bündchen, René Zellweger and Jacqueline Kennedy Onassis.

Carolina Herrera for HER
Caroline Herrera for HIM


The French high fashion house Chanel was founded by Gabrielle Bonheur Chanel, known to most as Coco, in 1909. Chanel revolutionised fashion with her simple yet timeless designs, coupled with her belief that just because clothes were functional, didn’t mean that they couldn’t be flattering as well. Chanel’s blouses, trousers and suits have a distinct masculine flair yet still manage to translate into timeless elegance for women everywhere.

The House of Chanel is famed for the LBD (little black dress), tow-tone pumps, leather handbags, Chanel suits made of a jersey fabric that is comfortable yet chic, and its very first perfume, Chanel No. 5.It was designed by perfumer Ernest Beaux, as were many of Chanel’s subsequent fragrances. Today Chanel, headed up by creative director Karl Lagerfeld, offers an array of luxury goods, accessories, fragrances as well as both haute-couture and ready-to-wear attire.

Celebrities associated with Chanel: Marilyn Monroe, Niocole Kidman, Audrey Tautou and Keira Knightley.

Chanel for HER
Chanel for HIM


Egyptina-born Gaby Aghion founded French fashion house Chloé in Paris in 1952. Aghion is credited for being the first designer to coin the fashion term "prêt-à-porter", meaning "ready-to-wear". Seeing a gap in the market, Chloé set out to bring wearable, light, soft clothes made from luxurious fabrics to the public - garments that would essentially go from rail to body. This challenged the stiffness commonly seen in 50s fashion.

Chloé released its first perfume for women in 1975 - Chloé. In 2008, Chloé introduced a new, lighter version of the original: L'Eau de Chloé. In 2001 See, a more affordable line aimed at younger women, was released.

Celebrities associated with Chloé: Chloe Sevigny and Christy Turlington

Chloé for HER


Davidoff - live every moment to the maximum.

Davidoff is a Swiss luxury tobacco goods brand started by tobacco merchant Henri Davidoff in the early 20th Century. His son Zino took over the family business, introducing their own brand of Cuban cigars. 

Whilst the Davidoff name is most commonly associated with cigarettes and cigars, the brand also offers leather goods, accessories and fragrances. Davidoff was the first men’s perfume to be released in 1984, followed by the most notable fragrance from Davidoff, Cool Water in 1988. Cool Water for women is also a popular fragrance courtesy of Davidoff.

Celebrities associated with Davidoff: Paul Walker, Ewan McGregor and Josh Holloway.

Did you know? 1 Million fans follow Paul Walker, the new Cool Water man on Facebook. He is personally involved in Ocean protection and makes the perfect brand ambassador for Cool Water.

Davidoff for HER
Davidoff for HIM


Italian fashion brand Diesel was founded by Renzo Rosso in Molvena, Italy, in 1978. Just as diesel is an alternative fuel, Rosso hoped that Diesel would go on to become the leading alternative jeans brand. Today, Diesel offers high-quality denim jeans, clothing, accessories and home-ware aimed mostly at young adults.

In 1992, Rosso acquired the Diesel Farm and started producing wine and olive oil under the Diesel name. The brand has always had a creative approach to marketing and is well known for its unusual and daring campaigns and adverts. In 1997, Diesel launched the first online store of any fashion brand and today has stores all over the world, from Paris to Milan, Rome and New York. Rosso has always had the vision to present a brand that stands out and this is evident further in the fact that each store is styled differently.
Diesel produced its first fragrance for both men and women in 1996, simply named Diesel. After partnering with L’Oreal, it went on to release Fuel For Life and has subsequently crafted a string of successful scents for both men and women.

Celebrities associated with Diesel: Tony Hawk, Steve Aoki and model Anna Brewster.

Diesel for HER.                                                          
Diesel for HIM.


French fashion house Dior was founded by Christian Dior in Paris in 1946. Dior was inspired to create gowns that accentuated the female curves and emphasised the voluptuousness of women. He achieved this by using generous amounts of luxurious fabric, resulting in voluminous dresses that characterised what was termed the "New Look". This kind of fashion challenged the simpler more conservative clothes of the post-WWII era and it was Dior's ingenuity that helped establish Paris as the centre of the fashion world.

Apart from being the master of silhouettes and shapes, the House of Dior went on to offer a range of luxury goods, cosmetics and fragrances. In 1947, Dior's first perfume offering was unveiled: Miss Dior, named in honour of Dior's sister, Catherine. Dior has gone on to become one of the fashion industry's foremost power players with an extensive range of haute couture collections, fragrances and celebrity endorsements.

Celebrities associated with Dior: Charlize Theron, Natalie Portman, Jennifer Lawrence, Monica Bellucci, Robert Pattinson and Jude Law.

Dior for HER
Dior for HIM

Dolce and Gabbana

Italian luxury fashion house Dolce & Gabbana was founded by dynamic fashion duo Domenico Dolce and Stefano Gabbana in 1985. This high class fashion powerhouse is known for its sexy, deep toned and glitzy garments, such as its signature “corset dresses”. Over the years Dolce and Gabbana has expanded to include handbags, eyewear, watches, jewellery, footwear and of course, fragrances.

The label is sold under two brands: Dolce&Gabbana (no spaces intended) and D&G. The first represents clothing, accessories, perfumes and eyewear, whereas the latter includes more contemporary and casual clothing, as well as watches and fragrances.

In 1992, Dolce and Gabbana introduced its first scent – D&G Pour Femme followed by D&G Pour Homme a few years later. In 2009, the brand released the Anthology Series of fragrances, all inspired by tarot cards. Light Blue is one of Dolce & Gabbana’s most successful scents for both men and women.

Celebrities associated with Dolce and Gabbana: Madonna, Scarlett Johansson, David Gandy and Matthew McConaughey.

Diesel for HER.   
Diesel for HIM.


Alfred Dunhill is the face behind the British luxury men’s clothing and accessory brand, Dunhill. Originally a saddlery, Dunhill took over the business from his father in 1893. With the invention of the automobile and its rising popularity, the brand began to produce car accessories as well as those for drivers (such as goggles and overcoats).

In 1907, Dunhill opened a tobacco shop featuring its trademarked “white spot” pipes, along with lighters and, eventually, cigarettes in 1963. Dunhill was the first company to invent the one-handed lighter and its Rollagas butane lighter proved a hit in the 50s.

Today, Dunhill retail stores, called “Homes”, can be found worldwide and offer men a unique and luxury shopping experience. With their onsite barber shops and spas, men are made to feel pampered in between shopping for high quality goods. Dunhill produced its first perfume, Dunhill for Men, in 1934 followed by a long line of successful scents, such as Dunhill Desire.

Celebrities associated with Dunhill: Henry Cavill and Jude Law.

Dunhill for HIM.

Elie Saab

Lebanese fashion designer Elie Saab began designing in 1982 at the tender age of 18. Initially, Saab specialised in bridal couture but later expanded to include evening gowns and ready-to-wear attire.

Saab is known for his use of rich fabrics and detailed embroidery using pearls, crystals and gemstones. His designs are a perfect marriage of eastern and western cultures making his pieces not only beautiful, but unique as well. He became the first Lebanese designer to dress an Oscar winner – Halle Berry in 2002. He has gone on to dress many a celebrity and has accrued a strong and loyal following. Elie Saab has numerous retail outlets all over the world, from London to Milan and Paris.

In 2011, Saab released his first perfume entitled Le Parfum which became an instant success.

Celebrities associated with Elie Saab: Karolina Kurkova, Angelina Jolie, Emma Watson and Leighton Meester.

Elie Saab for HER.


Fendi is an Italian luxury fashion house founded by Adele Casagrande in Rome in 1918. It officially became known as “Fendi” after her marriage to Edoardo Fendi in 1925. The brand began as a boutique that show-cased fur and leather goods. Today, Fendi is known for its eyewear, watches, ready-to-wear collections and handbags, notably the “baguette” handbag. An exciting series of recycled handbags were produced in 2012.

Renowned fashion designer Karl Lagerfeld came on board in 1965 and produced Fendi’s first ready-to-wear fur collection in 1969. He also designed the “double F” logo
for the brand that is used today. Fendi is dedicated to delivering stylish, high-end goods and does so through outlets located worldwide.

Fendi introduced its first fragrance, Fendi for Women, in 1985 and has gone on to produce a number of successful scents for both men and women, such as Fan di Fendi and Fan di Fendi Pour Homme.

Celebrities associated with Fendi: Cara Delevigne, Anja Rubik and Mark Ronson.

Fendi for HER.
Fendi for HIM.


Chic French fashion brand Givenchy was founded by Count Hubert de Givenchy in Paris in 1952. The brand has long been associated with modern, feminine fashions, delivering the perfect blend of French sophistication and American charm. Givenchy can be credited for putting the “shirt dress” on the map, as well being the first high-end fashion label to produce a luxury, ready-to-wear collection, entitled “Givenchy Université”.

Givenchy has dressed many famous women over the decades, but its one true muse has always been iconic Audrey Hepburn. She embodied all the brand stands for – femininity, style and elegance. Hepburn’s personal wardrobe as well as numerous film costumes were provided by the fashion house, a further testament to its distinctive class and panache.

Parfums Givenchy was launched in 1957 and today includes a range of perfumes and cosmetics. Givenchy’s first perfume, L’Interdit, inspired by Hepburn and created for her own personal use, was released in the same year. Monsieur de Givenchy, the first male fragrance, was launched later in 1959. This multi-national luxury goods brand has since introduced classic fragrances such as Amarige and Givenchy Gentlemen Only.

Celebrities associated with Givenchy: Liv Tyler, Justin Timberlake, Simon Baker and Alisha Keys.

Givenchy for HER).
Givenchy for HIM.


House of Gucci is the biggest selling Italian brand in the world and was founded by Guccio Gucci in Florence in 1921. The brand is best known for its high quality leather goods, but also includes clothes, jewellery, watches and shoes.

Gucci’s “double G” logo appeared in the 60s and continues to represent the brand currently. Today, there are more than 270 stores around the world, some of which stock Gucci for kids, a range that was produced in 2010. Gucci also started the “Chime for Change” campaign in 2013, aimed at empowering women everywhere. Celebrities such as Beyoncé Knowles and Salma Hayek are associated in this cause. 

The first fragrance to be introduced by Gucci in 1974 was called Gucci No. 1 (for women) and the brand now boasts popular fragrances for both men and women, such as Gucci by Gucci for men and Gucci Rush for women.

Celebrities associated with Gucci: James Franco, Evan Rachel Woods, Blake Lively and Chris Evans.

Gucci for HER.
Gucci for HIM.

Guerlain perfumes France

Legendary French perfume house Guerlain was founded by Pierre-Francǫis Pascal Guerlian in Paris in 1828. Guerlain opened his flagship store, creating custom fragrances for what would become a large and loyal clientele. It is one of the oldest perfume houses today and is a celebrated presence in the perfume industry.

Guerlain is well associated with royalty as it has been designing fragrances for royals for years, namely Queen Victoria and Empress Eugénie. Scents are commonly characterised by the olfactory accord “Guerlinade” and the house has gone on to produce some of the most beloved fragrances in the perfume world. Its flagship perfume is Shalimar and other recognisable scents include 1889’s Jicky, 1956’s Vetiver and Guerlain Homme.

Guerlain has grown to include makeup as well as skincare, and boasts over 300 different fragrances. It is dedicated to producing beautiful fragrances using only the best and most luxurious materials, such as ylang-ylang and French vanilla.

Celebrities associated with Guerlain: Natalia Vodianova and Hilary Swank.

Guerlain for HER.
Guerlain for HIM.


Hermès is a luxury French brand that was established by Thierry Hermès in 1837. What began as a business primarily associated with equestrian leather accessories, soon grew into a coveted fashion empire producing perfumes, ready-to-wear garments and an array of leather and lifestyle accessories. Since the 50s, the Hermès logo has been a Duc carriage being pulled by a horse.

A long line of renowned designers have lent their names to this chic brand and have been involved in evolving the business into what it is today. Hermès is probably best recognised for its stunning scarves (carrés) and carefully crafted bags. In 1935, the Sac à dépêches, later renamed the “Kelly bag” after Grace Kelly, was put on the market. The “Birkin bag”, after actress Jane Birkin, is also a well-known handbag designed by Hermès. The brand has always endeavoured to deliver elegant, superior goods with an emphasis on fine craftsmanship.

Hermès has a range of over 30 perfumes, the first one being released in 1951 - Eau d’ Hermès. In 1952 the popular Calèche appeared. Subsequent years have seen numerous scents for both men and women be introduced such as 24 Faubourg and Voyage D’Hermès.

Celebrities associated with Hermès: Gemma Ward.

Hermès for HER.
Hermès for HIM.

Hugo Boss

Founded by Hugo Boss in Metzingen, Germany in 1924, Hugo Boss is a German luxury fashion and style house. Originally producing work clothes, shirts, jackets and sportswear, the brand went on to provide soldiers with uniforms during World War II. Today, Hugo Boss is best known for its tailored, stylish men’s suits, along with its fragrances and accessories.

The brand operates under two core brands: Boss and Hugo. The Boss ranges include Boss Black, Boss Orange, Boss Selection and Boss Green, whilst the Hugo is its own separate label. The house’s first fragrance was revealed in 1985 – Boss Number One (for men). Both men and women can enjoy Hugo Boss scents today, which include Hugo Boss Bottled for the guys and Boss Jour for the ladies.

Celebrities associated with Hugo Boss: Ryan Reynolds, Jared Leto, Orlando Bloom, Sienna Miller, Gwyneth Paltrow and Jonathan Rhys Meyers.

Hugo Boss for HER.
Hugo Boss for HIM.


Jean Paul Gaultier France

Jean Paul Gaultier is a French fashion designer whose first collection was presented in 1976.

Having no formal training in fashion design, he began his career at a young age by sending his sketches to famous couture designers of the day.

Pierre Cardin and Jean Patou are among the designers who recognized his talent and helped him get started in the business.

Known as the bad boy of fashion, He introduced skirts for men in the 1980s and designed the distinctive cone bra worn by Madonna in the early 1990s.

The first perfume of the Gaultier house was launched in 1993 - the famous Jean Paul Gaultier EDP for women, whose name was subsequently changed to Classique. Classique was followed by Le Male in 1995, and Fragile in 1999.

All of them were known for their peculiar packaging and unusual compositions. Limited edition flankers have been released for many of the fragrances, featuring new "fashions" for the bottles.

Designer Jean Paul Gaultier has 70 perfumes in his fragrance base.

Paco Rabanne Spain

"DARE TO BE DIFFERENT"Paco Rabanne is a French fashion house founded in 1966. Francisco "Paco" Rabaneda Cuervo, the Spanish-born fashion designer more widely known as Paco Rabanne, fled Spain with his family during the Spanish Civil War.

Growing up in Paris, he is an architect by training, but he started his fashion career designing jewelry for other houses before trying his hand at clothing design. He quickly became known for his eclectic fashions featuring unconventional materials such as metal and paper.

Designer Paco Rabanne has 46 perfumes in his fragrance base. The earliest edition was created in 1969 and the newest is from 2013.