Versace – Our take on the Italian

We at Fragrancefind are of the opinion that the Fragrances coming out of the Versace stable over the last decade have evolved to an avant-garde innovative brand defining the trend of the modern Fragrance user and that the Eros range depicting the juice from the “god of love” has been an overwhelming success in South Africa….

Versace is an Italian designer fashion house founded by the late Gianni Versace and continued by other members of the Versace family after his death.

Debuting with women’s wear in 1978, the company was an instant success. A men’s range and the company’s first boutique in Milan followed in that same year.

Gianni Versace chose the Medusa symbol as his company’s logo.

The company’s luxurious clothing and accessories are characterized by influences ranging from pop art to classical Greek and Roman architecture.

Versace became a favourite amongst celebrities—Elton John was an early fan—and the house is unique among Italian fashion houses for its consistent use of celebrities in advertising campaigns.

Versace’s lines grew to include accessories, home furnishing and cosmetics.

The brand includes multiple lines today: Atelier Versace, Versace Couture, Versace Jeans Couture, Versace Home Collection, Versace Collection, and Versus (Versace). In addition to clothing and accessories, the brand also encompasses a hotel, the Palazzo Versace. Versace Couture is the main line of the house and includes the fragrance division.

The first Versace fragrance, Gianni Versace for Women, was introduced in 1981.

Fragrances for men and women are offered under the Versace, Versus, Jeans and Jeans Couture labels. Versace fragrances are produced in conjunction with EuroItalia SRL.

Gianni Versace fell victim to an American spree murderer in 1997, but the company continues offering fashions and fragrances under the direction of his family. Sister Donatella, formerly the vice-president of the company and the leader of the Versus division, as well as Gianni Versace’s long time muse and the inspiration for the fragrance Blonde (1995), took over as creative director. Older brother Santo Versace is president and CEO. Niece Allegra Versace is 50% owner of the company.

Designer Versace has 54 perfumes in their fragrance base. The earliest edition was created in 1981 and the latest in 2015.

Versace fragrances were made in collaboration with perfumers Lucien Piquet, Nathalie Feisthauer, Jean-Pierre Bethouart, Alberto Morillas, Antoine Lie, Aurelien Guichard, Olivier Cresp, Nathalie Lorson, Sophie Labbe, Francis Kurkdjian, Firmenich, Mark Buxton, Dora Baghriche-Arnaud, Francoise Caron, Domitille Michalon, IFF, Christine Nagel, Louise Turner, Bernard Ellena, Antoine Maisondieu and Alexandra Kosinski.

And now the latest HIS and HERS in the Versace range and keeping up and pacing very well with the present international “ OUD “ trendThe launch of Versace OUD and Versace Oud Oriental fragrance range for men and ladies launched in South Africa during 2015 will definitely grow in statue for the more discerning nose requiring the lasting sillage.