Elie Saab was born in 1964 in Lebanon, into a family with no links to fashion.
At just 18, Elie Saab opened his own couture house with more than a dozen accomplished seamstresses working for him.
And his philosophy? ‘I like “womanly women”,’ he explains. ‘Women who twirl their dresses with desire and pride.
Launched in 2011, in its very first year Elie Saab Le Parfum scooped the coveted Fragrance Foundation (FiFi) Award for Best New Fragrance in the UK, the US and France – a phenomenal hat trick.